We Are People

Inclusive Human Purpose

whoWe Are

We’re Havas Health & You’s health equity and cross-cultural health and wellness marketing partner.

We are NMSDC-certified with 15+ years of experience, a proven trajectory of cross-cultural marketing, and deeply rooted community relations. As a part of the world’s largest health and wellness network, our cultural fluency and integrated capabilities help brands become agents for change in health equity.

We are dedicated to empower and build meaningful relationships with multicultural and LGBTQIA+ patients, who are driving the population growth.

Why we'rehere

Why we'rehere

Republica Havas Health was born out of the need for a deeper and broader cultural understanding to humanize and customize health and wellness programs, while fostering health equity through integrated services.

With minority groups driving the population growth, the face of the U.S. is changing.

*Source: US Census Bureau 2020; Brooking Metropolitan Program Census Bureau Analysis, 2020; Selig Multicultural Economy report 2021; Nielsen Hispanic Data 2021. Centers for Disease Control and Prevention, Social Determinants of Health; Kaiser Family Foundation, 2022


Health disparities affect minority groups who are disproportionately impacted by the Social Determinants of Health. Representation, healthcare, access, health literacy, trust, and cultural competence barriers need to be addressed to foster health equity.

Achieving Health Equity by Addressing Barriers.


Social Determinants
of health

Structural, Socio-Economic and Cultural Barriers

Health disparities

Preventable Differences in Health & Healthcare Stemming From Broader Inequities

Address Barriers

Representation, Healthcare Access, Health Literacy, Trust and Cultural Competence

Health Equity

By eliminating barriers, individuals have the opportunity to achieve their full health potential

How Wework

Our integrated services are based on Four Focus Areas to Foster Health Equity. The result is a seamless experience that benefits your brand and your consumers.


Diversity in
Clinical Research

Increase representation, craft more meaningful and targeted evidence in minority populations and accelerate recruitment.

  • Multicultural patient understanding
  • Targeted strategy to address recruitment and retention barriers
  • In-culture and in-language messaging
  • Patient referral management technology
  • In-language patient support center
  • Institutional Review Boards and ethics submissions understanding

Multicultural Competence
in Healthcare

Foster a diverse and inclusive organizational mindset and identify opportunities to address health disparities.

Cultural competence trainings for your leadership teams to:

  • Become knowledgeable about diverse patients
  • Increase awareness of cultural trends
  • Learn health equity barriers for multicultural audiences
  • Understand value-driven approaches to healthcare

Culturally Relevant Health
& Wellness Marketing

Develop culturally relevant health & wellness marketing campaigns reaching underserved growing audiences.

  • Research and Analytics
  • Brand & Activation Strategy
  • Media
  • Production
  • Public Relations
  • Social

Action to Address
Health Inequities

Become an agent of change to improve healthcare outcomes for all.

  • Community Relations & Influencer Outreach
  • Public Service Announcements
  • Corporate Social Responsibility


Jorge Plasencia

Chairman & CEO

Luis Casamayor

Luis Casamayor

Creative Chairman and President

Anthony Bianco

Anthony Bianco

Executive Vice President,
General Manager

Vanessa Bolanos

Vanessa Bolanos

Managing Director

Erasmin Lokpez-Cobo

Eirasmin Lokpez-Cobo

Senior Vice President,
Head of Brand Strategy

Tomer Landa

Tomer Landa

Global Brand Director

Maria Rosa Collazo

Maria Rosa Collazo

Vice President, Communications
& Brand Social Responsibility

Jaime Santucci

Jamie Santucci

Director, Content & Social Media

Karen Acevedo

Karen Acevedo

Media Director


New Offering Architects Health and Wellness Programs that Leads Cultural Understanding, Fosters Health Equity For Multicultural Populations and Brings Deep Fluency and Multicultural Capabilities to World’s Largest Health Network

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